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Biarritz has long been a favourite with the rich and famous – Princess Margaret, Mirielle Mathieu, Frank Sinatra and Gina Lollobrigida. Whether promenading, watching the world go by, shopping, swimming, or surfing (Biarritz is the ‘Capitale Européenne du Surf), in Biarritz you can experience French ‘savoir vivre’ at first hand.